Article marketing has proven to be one of the most effective ways to promote a website but most effective when it is used carefully. Using an
article marketing directory should become habitual each time the publisher posts on his or her website. It is simply one extra step to ensure the new post is read and to give the site that extra Google boost. Most website publishers
find marketing articles though a directory is the best way to go, because it brings targeted traffic to their websites. In other words, it brings readers with an interest in the content, and therefore, an interest in the site's ads and affiliates. Incoming links improve the website's Alexa rating, as well as its overall value and profitability.
There are thousands of article marketing directories vying for a piece of the article marketing pie, but it's wise to pick only a few of the top directories, rather than market though all of them. Google's spiders might consider it spam and it will do more harm than good. When submitting to only a few directories, the publisher should decide if it's worth purchasing submission software which would allow them to submit to thousands of article marketing directories, which is not something web experts recommend. The publisher could, however, submit to a variety of directories and change it over with each post on his or her site.
There are numerous lists of article marketing directories in the search engine results pages for publishers to peruse. Some are general marketing directories and others are geared for niche topics. The most popular is EzineArticles.com and in terms of Google juice, it outshines all the others.
Website publishers find marketing articles is a good step to take in order to promote their businesses, but it is not the only step. Publishers should also consider social bookmarking for those back links.
