With a good portion of an internet marketers business made up of producing good content for their own website as well as for other websites if they are using article directories to help get good one-way links, it can be quite a daunting task for several reasons.
1.
Picking a Topic - a lot of people find a great niche that they want to write up about but then they have trouble coming up with the right topic
2.
Writing is Boring - not everyone is a writer and for a lot of internet marketers, they struggle to get going in their business because they dislike writing and don't put their full effort into creating good content. That lack of good content then can affect them when it comes to getting good inbound links as well as their search engine rankings.
3.
Research Takes Time - once you pick a niche to write on, most likely it is going to be an area that you have no expertise in and quite possibly very little knowledge of so it is not a subject that you can just easily write on from the top of your head. In most cases, it means that some additional research is required to learn about the topic and you may need to spend 15 to 30 minutes looking at three to five articles to get a better understanding before you start writing something.
All of the points above can lead to a problem once you have a good solid article finally completed. Some people want to take a shortcut and then "spin" that article into another article using some of the same words, sentences or even paragraphs. They ration that it will save them time and ease them from the responsibility of doing additional writing or research.
If you are thinking about doing this or have done it in the past, my advice would be to stop doing it. Google has the tools and technology to pick out spun content articles and quickly either slap your site or else can give you credit for the link because they see it as identical content.
Your best bet to get good quality links is by writing original unique content that is going to pass all of the tests and give your reader valuable information to help answer their questions. Whether you use that content on your own site for readers, or to submit it to
article directory sites or
free article directory websites for backlinks, unique content always wins out in the end.